It’s getting close to the beginning of a new academic year, and it felt like time for a ‘spruce up’. I’ve been quibbling with the design of my logo for a while, it felt slightly unpolished and didn’t represent the image I feel like I’m trying to convey.
The new logo went through many iterations but this was the design I settled on, the shape keeps with the original RS design but has more of an emphasis towards film cameras. The new logo is more compact and sleek and uses diagonal lines rather than curves to convey a more energetic and forward thinking identity.
I wanted a new logo that I felt I could be proud of when handing business cards out as it is an image that represents my identity and my values. The design is one that I believe will be easily remembered, and it also transposes well into different colours, so I will aim to use this logo for the future.